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	<title>simon n. reynolds blogs &#187; Ethics</title>
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	<link>http://simonreynolds.com.au/blog</link>
	<description>The Online World of Advertising and Marketing by Simon N. Reynolds</description>
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		<title>Bad Use of SMO</title>
		<link>http://simonreynolds.com.au/blog/2008/09/bad-use-of-smo/</link>
		<comments>http://simonreynolds.com.au/blog/2008/09/bad-use-of-smo/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 13:04:45 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Criticism]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[Vbar]]></category>

		<guid isPermaLink="false">http://blog.simonreynolds.com.au/?p=38</guid>
		<description><![CDATA[Here is a poor attempt of using Social Media as a channel for promotion. &#8220;Seduce At Vbar&#8221; added me as a friend on facebook.. Because i&#8217;m aware to this type of SPAM, i naturally assumed from the name, that a place called Vbar is trying to promote a event or &#8220;night&#8221; called seduce.. At seeing [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a poor attempt of using Social Media as a channel for promotion.</p>
<p>&#8220;Seduce At Vbar&#8221; added me as a friend on facebook..</p>
<p>Because i&#8217;m aware to this type of SPAM, i naturally assumed from the name, that a place called Vbar is trying to promote a event or &#8220;night&#8221; called seduce..</p>
<p>At seeing this friend request, i see that a have 4 mutual friends.. this might of given me a very small additional bit of interest.. but i was 1 second away from ignoring and blocking this &#8220;person&#8221;..</p>
<p>I clicked on the link to check it out.. (just because im interested in how they are promoting).</p>
<p>I get the to the page and its blank&#8230;</p>
<p>I visit the profile page and there is no information about the bar or the event&#8230; all i see is a blank picture, someone writing &#8220;whaaaa???&#8221;  (which is similar to my reaction), and a post saying that i have one month to &#8220;GET READY TO GET SEXY AND SEDUCTIVE&#8230;&#8230;.&#8221;</p>
<p>Firstly spamming people adding them to facebook is annoying.. Secondly they dont have any content, anything engaging or sticky to make this spamming useful..</p>
<p>Why not create a Fan Page&#8230; some content (information, upcoming DJs, Photos, even Videos!) and use facebook ads to target exactly the demographic you want!..That would be cheap&#8230; it would be MUCH less time consuming and much more effective!</p>
<p><img src="http://blog.simonreynolds.com.au/images/Facebook_%7C_Seduce_At_Vbar-20080901-224157.jpg" alt="Facebook%20%7C%20Seduce%20At%20Vbar" /></p>
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		<title>Facebook kills Top Friends Application</title>
		<link>http://simonreynolds.com.au/blog/2008/06/facebook-kills-top-friends-application/</link>
		<comments>http://simonreynolds.com.au/blog/2008/06/facebook-kills-top-friends-application/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 11:37:30 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Top Friends]]></category>

		<guid isPermaLink="false">http://blog.simonreynolds.com.au/?p=27</guid>
		<description><![CDATA[So Facebook have suspended the &#8220;Top Friends&#8221; Application.. This being the 3rd most popular application on the Social Networking Platform&#8230; The Application vanished on the 26th of June&#8230; and its Application page is being directed to the Facebook main page&#8230; Facebook said: We have suspended the Top Friends application while we investigate violations of our [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://blog.simonreynolds.com.au/images/topfriendsgone-20080629-214038.jpg" alt="Facebook Rids Top Friends App" /></p>
<p>So Facebook have suspended the &#8220;Top Friends&#8221; Application..<br />
This being the 3rd most popular application on the Social Networking Platform&#8230;</p>
<p>The Application vanished on the 26th of June&#8230; and its Application page is being directed to the Facebook main page&#8230;</p>
<p>Facebook said:</p>
<blockquote><p><em>We have suspended the Top Friends application while we investigate violations of our Terms of Service. We recognize this is a popular application and don’t take this action lightly. </em></p></blockquote>
<p>Inside Facebook in their article:  <a title="Permanent Link to Breaking: Top Friends Vanishes From Facebook Platform (9AM PT Update)" rel="bookmark" href="http://www.insidefacebook.com/2008/06/26/breaking-top-friends-vanishes-from-facebook-platform/" onclick="pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2008/06/26/breaking-top-friends-vanishes-from-facebook-platform/?referer=');">Top Friends Vanishes From Facebook Platform</a> said:</p>
<blockquote><p><em>Apparently, Top Friends was allowing access to non-friends’ personal information in a way that violated the TOS. This is a pretty siginificant disciplinary action by Facebook. </em></p></blockquote>
<p>I think this great that facebook are taking action towards this type of misconduct, especially against a app with such a large following.. Im sure that this is not the only App that breaches privacy, and would be expecting other applications to face the same penalty&#8230;</p>
<p>Just keep in mind when using any social networking platform, they do NOT gurantee your privacy!</p>
<blockquote><p><em>[W]e cannot and do not guarantee that User Content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.</em></p></blockquote>
<blockquote><p><em>Please keep in mind that if you disclose personal information in your profile or when posting comments, messages, photos, videos, Marketplace listings or other items , this information may become publicly available.</em></p>
<p><a title="Facebook Terms and Conditions" href="http://www.facebook.com/terms.php" onclick="pageTracker._trackPageview('/outgoing/www.facebook.com/terms.php?referer=');">Facebook Terms and Conditions </a></p></blockquote>
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