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	<title>simon n. reynolds blogs &#187; Email</title>
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	<description>The Online World of Advertising and Marketing by Simon N. Reynolds</description>
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		<title>When do you check your email?</title>
		<link>http://simonreynolds.com.au/blog/2008/08/when-do-you-check-your-email/</link>
		<comments>http://simonreynolds.com.au/blog/2008/08/when-do-you-check-your-email/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 00:37:49 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[eDm]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://blog.simonreynolds.com.au/?p=33</guid>
		<description><![CDATA[Coffee, inbox, breakfast Internet users in the US check their personal e-mail throughout the day, including at work. This research from eMarketer sparks my interest.. From a direct marketer perspective it is most important to work out what time of day to send out your edms.. Personally i am checking emails on my iPhone from [...]]]></description>
			<content:encoded><![CDATA[<h3><span id="lblBlurb" class="intro_bold">Coffee, inbox, breakfast</span></h3>
<p><span id="lblBody" class="grey_text2">Internet users in the US check their personal e-mail throughout the day, including at work.</span></p>
<p>This research from eMarketer sparks my interest..</p>
<p>From a direct marketer perspective it is most important to work out what time of day to send out your edms..</p>
<p>Personally i am checking emails on my iPhone from 8am right through til 11pm..</p>
<blockquote><p>Nearly one-quarter of Internet users surveyed in June 2008 for an <a href="http://www.aol.com/" target="blank">AOL</a>-sponsored survey by <a href="http://www.nybeta.com/" target="blank">Beta Research Corporation</a> said they were most likely to check their e-mail upon waking. But more than one-third said they checked throughout the day, and the rest of respondents said they checked at various times, including throughout the night.</p>
<h3><img src="http://www.emarketer.com/images/chart_gifs/097001-098000/097017.gif" border="0" alt="Most Likely Time of Day that E-Mail Accounts Are Checked at Home by US Internet Users, June 2008 (% of respondents)" /></h3>
<p>More than seven out of 10 employed respondents also said they checked their personal e-mail at work—and nearly one-third said they did so more than three times a day.</p>
<p>Nearly 70% of respondents said they had multiple e-mail accounts.</p>
<p>It is no secret that a lot of what arrives in users&#8217; inboxes is spam, but much is legitimate marketing. More than three-quarters of online marketers in the US surveyed by the <a href="http://www.the-dma.org/" target="blank">Direct Marketing Association</a> in June 2008 said they used e-mail more than they did three years ago.</p>
<h3><img src="http://www.emarketer.com/images/chart_gifs/095001-096000/095825.gif" border="0" alt="Online Marketing Tactics Used More Now vs. Three Years Ago According to US Online Marketers, 2008 (% of respondents)" /></h3>
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