simon n. reynolds blogs » Uncategorized http://simonreynolds.com.au/blog The Online World of Advertising and Marketing by Simon N. Reynolds Fri, 17 Jul 2009 14:48:55 +0000 en hourly 1 Apple Promoters sell Macs to their CIOs http://simonreynolds.com.au/blog/2009/07/apple-promoters-sell-macs-to-their-cios/ http://simonreynolds.com.au/blog/2009/07/apple-promoters-sell-macs-to-their-cios/#comments Fri, 17 Jul 2009 14:43:00 +0000 simon http://blog.simonreynolds.com.au/?p=22 Working at Apple, i have learnt that there are some high level strategies being used; these are that Apple owners, are the greatest promotion team that a company could want. Apple relies heavily on impressing their users, so these “promoters” can go ahead and convince their friends to buy mac. Its a known that Word of Mouth is the most effective type of promotion http://www.bazaarvoice.com/industryStats.html#Power

This promoter effect is having an effect in the work place aswell.. There is often at least one Apple Evangelist in the workplace, and they are the ones that make the hard sell around the benefits of the Mac OS and Apple products to their management, not the advertising, not your Local apple store specialist.. This article on businessweek.com goes on to tell this story

http://www.businessweek.com/magazine/content/08_19/b4083036428429_page_2.htm

( via Marketing & Strategy Innovation Blog )

]]> http://simonreynolds.com.au/blog/2009/07/apple-promoters-sell-macs-to-their-cios/feed/ 0 http://simonreynolds.com.au/blog/2008/10/82/ http://simonreynolds.com.au/blog/2008/10/82/#comments Thu, 09 Oct 2008 23:22:38 +0000 simon http://blog.simonreynolds.com.au/2008/10/82/ Do Not Vote Viral

All star line up Viral!

I love it..

]]> http://simonreynolds.com.au/blog/2008/10/82/feed/ 0 Social Media in Plain English http://simonreynolds.com.au/blog/2008/06/13/ http://simonreynolds.com.au/blog/2008/06/13/#comments Sun, 01 Jun 2008 13:02:05 +0000 simon http://blog.simonreynolds.com.au/2008/06/13/
Common Crafts next iteration of Explanations in Plain English…
This one i actually found confusing with the whole ice cream referencing..

]]> http://simonreynolds.com.au/blog/2008/06/13/feed/ 0 The Lingo Kid! http://simonreynolds.com.au/blog/2008/05/the-lingo-kid/ http://simonreynolds.com.au/blog/2008/05/the-lingo-kid/#comments Thu, 29 May 2008 15:54:03 +0000 simon http://blog.simonreynolds.com.au/?p=10 This post over at the Influential Marketing Blog really caught my attention…
A Simple Marketing Lesson From The “Lingo Kid”

Basically involves this Boy, selling Fans made out of Peacock Feathers or what he describes as “Walking Indian Air Condition”

Although the product doesn’t really appeal to most people, (well doesn’t appeal to me).

The point that the post makes is that it doesn’t matter what you’re selling, just that you speak the right language..

The boy is a born salesmen and also seems very intelligent and its a shame that he is wasting his talents on the streets selling peacock feathers..

]]> http://simonreynolds.com.au/blog/2008/05/the-lingo-kid/feed/ 0 Ferrari IMAX Film http://simonreynolds.com.au/blog/2008/05/ferrari-imax-film/ http://simonreynolds.com.au/blog/2008/05/ferrari-imax-film/#comments Thu, 29 May 2008 15:38:45 +0000 simon http://blog.simonreynolds.com.au/?p=9 I haven’t been to the IMAX in 5 years!

This would definately be worth seeing…

599s are yummy

Ferrari IMAX Film in Producion

Ferrari on IMAX

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